Garuda Aerospace, the forefront player in the Agri Drone Segment with a commanding 55% market share, has unveiled Droni, marking its inaugural foray into the consumer photography and cinematography drone sector. The launch represents a notable shift in an industry traditionally dominated by DJI drones. Droni, named after the cricket legend and brand ambassador Mahendra Singh Dhoni, is now globally available for purchase exclusively on Amazon.
Founder and CEO of Garuda Aerospace, Agnishwar Jayaprakash, expressed his excitement about the launch, emphasizing the product’s cutting-edge design and its alignment with convenience and quality. He highlighted the significance of the collaboration with Mahendra Singh Dhoni, stating, “Besides being our first B2C product in the market, it is a product that is cutting-edge, and purposefully designed for convenience and quality. Moreover, it strengthens our partnership with our brand ambassador Mahendra Singh Dhoni and offers consumers an opportunity to own a product that is created in association with him. The product is a game-changing one in the aerial photography and videography market, and we are confident that it will empower users to push creative boundaries.”
Garuda Aerospace has the distinction of being the first company with Dual DGCA certifications for both Manufacturing and Training in both Small and Medium Categories, and has secured a significant position in the drone market. Presently, Garuda Aerospace drones constitute 25% of the total drones in India, with a Garuda drone taking off every 30 seconds across the nation, according to a company press release.
Droni, a foldable, portable, and lightweight quadcopter weighing only 249 grams, offers an impressive 60 minutes of flight time, catering to the increasing demand for user-friendly drones in India and beyond. The drone positions itself as a game-changer in the aerial photography and videography market, boasting features such as 11 intelligent flight modes, a high-quality 48 MP camera with optical flow positioning, and a three-axis mechanical stabilized pan tilt for stable shots.
With an MRP of Rs 1,40,000, Droni is currently available at an introductory price of Rs 85,000, exclusively on Amazon. To support the product launch, Garuda Aerospace has initiated an integrated marketing campaign, including an ad film featuring Mahendra Singh Dhoni.
Garuda Aerospace, established in 2015, has rapidly scaled to become India’s leading drone tech startup. Focused on disrupting the Precision Agri Tech and Industry 4.0 sectors, the company operates with an asset-light, recession-proof, and agnostic approach. With over 400 drones and 500 pilots operating in 84 cities, Garuda Aerospace serves a diverse client base, including notable names like TATA, Godrej, Adani, and global partnerships with Lockheed Martin, Cognizant, and Elbit Systems.
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Miriam McNabb is the Editor-in-Chief of DRONELIFE and CEO of JobForDrones, a professional drone services marketplace, and a fascinated observer of the emerging drone industry and the regulatory environment for drones. Miriam has penned over 3,000 articles focused on the commercial drone space and is an international speaker and recognized figure in the industry. Miriam has a degree from the University of Chicago and over 20 years of experience in high tech sales and marketing for new technologies.
For drone industry consulting or writing, Email Miriam.
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