The company perhaps most famous for delivering sandwiches from Jersey Mike’s and pizza from Little Caesars just crossed a milestone. Flytrex, which is a drone delivery company based in the U.S., just made its 100,000th drone delivery.
The order at hand? Three sandwiches from Jersey’s Mikes, ordered on July 27, 2024 from a home in Holly Springs, North Carolina. More specifically: two Original Italian sandwiches and one Turkey and Provolone.
Unlike other drone delivery competitors that delivery items like medical supplies, Flytrex solely focuses on using drones to deliver food. That includes goods from grocery stores or prepared meals from restaurants. Flytrex operates in certain suburbs of both North Carolina and Texas. Little Caesars, Charleys Philly Steaks, Brinker International (which is the parent company of major chains including Chili’s Grill & Bar and Maggiano’s Little Italy) and Jersey Mike’s are its most notable clients.
Over at Jersey Mike’s, it seems as customers love having drone delivery as an option.
“At Jersey Mike’s Subs, we are focused on bringing our customers the best experience – and that includes delivery that is convenient for their schedules and preferences,” said Scott Scherer, Chief Information Officer at Jersey Mike’s Franchise Systems, Inc. in a prepared statement. “Partnering with Flytrex, our fans can enjoy our authentic, fresh sliced and fresh grilled sub sandwiches how and when they want them.”
Drone delivery specifically in the food delivery space offers a few benefits including the potential for:
- Faster delivery speeds (drones don’t get stuck in traffic)
- Reduced carbon emissions
- Fewer road accidents
In fact, according to Cornell University research, about half of food delivery drivers in a survey said they had been in a collision while making a delivery.
Flytrex also claims it’s much faster than car deliveries. According to Flytrex data, the average Flytrex meal delivery time is just four minutes and 30 seconds. Compare that to what Flytrex states is between 8-12 minutes for a car to execute the same delivery without traffic. It’s an even heftier 15-20 minutes with traffic.
What to know about Flytrex
Flytrex first landed in the U.S. in late 20019, initially launching its wide-scale U.S. flights from Holly Springs, North Carolina. Prior to that, the Israel-based drone delivery company garnered some attention for its drone delivery operations in Reykjavik, Iceland.
Now, Flytrex operates in a few other areas of North Carolina, including Durham and Raeford. A close relationship with the North Carolina Department of Transportation has enabled Flytrex to clock in some successes. That includes in early 2023, when Flytrex scored approval to conduct drone deliveries under a Standard Part 135 Air Carrier Certification from the FAA.
Besides the decision to hone in on food deliveries, Flytrex CEO Yariv Bash has taken a fairly strong stance in a few aspects of drones. That includes early criticism of competitors who relied on drones to land for package delivery. At the time, Bash cited issues such as kids and pets getting in the way of the drone, causing unnecessary problems as it lands. These days, very few drone delivery companies land their drones — for reasons that Bash predicted.
How Flytrex compares to other drone delivery companies
While 100,000 meals delivered might seem like a big deal, it’s still small potatoes in the broader drone delivery world. In April 2024, Zipline (which most largely considered world’s largest drone delivery company) crossed the 1 million drone delivery milestone. Flytrex’s milestone is only a tiny fraction of that.
Zipline largely focuses on medical deliveries in developing countries. After all, it’s 1 millionth delivery entailed two bags of IV fluid. They flew from Zipline’s distribution center in Ghana’s Western North Region to a health facility nearby.
But even Zipline has leaned into fast food deliveries, including a recent partnership with fast casual salad chain Sweetgreen.
Meanwhile, Google-sibling company Wing is seriously dominating the food delivery space. That’s particularly evident in Australia, where this summer it announced an expansion to the Melbourne area. There, Wing will partner with DoorDash, which it’s already been working with elsewhere in Australia. In the U.S., Wing works closely with Walmart.