Drones Deliver Holiday Cheer: Wing Partners with DoorDash for Mall-Based Drone Delivery

Revolutionizing Shopping in Dallas-Fort Worth: Wing’s High-Speed Drones Bring Gifts and Meals to Your Doorstep in Minutes

by DRONELIFE Staff Writer Ian J. McNabb

Reindeer with milk and cookies in tow this holiday season? Try drones. Wing is excited to announce that it’s partnering with DoorDash and Brookfield Properties in the Dallas-Fort Worth Metroplex, offering local drone delivery from malls just in time for the holidays.

Launching at Brookfield Properties’ Stonebriar Centre in Frisco and Hulen Mall in Fort Worth, this is a first-of-its-kind project in the American mall space. More than 50 merchants will be available for drone delivery through the DoorDash app. According to their press release, Wing’s highly automated drones can deliver items and meals to doorsteps in as little as 15 minutes. 

Wing’s delivery drones can travel up to a speed of 65 mph and a cruising height of about 150 feet before safely lowering the delivery to the ground via their winch system. After beginning US delivery operations 5 years ago, Wing has completed more than 400,000 commercial deliveries worldwide.

According to their press release, when DoorDash customers with an eligible address in Dallas-Fort Worth place a qualifying order in the DoorDash app, they will see the option to have their items delivered by drone on the checkout page. Once they select drone delivery and place their order, it will be prepared, packaged and delivered via a Wing drone.

To see if your address is eligible, visit wing.com/doordash.

This partnership expansion for Wing follows pilot programs in Melbourne, Australia and Christiansburg, Virginia. Wing is a Google spin-off focused on drone delivery.

The expansion is in partnership with international real estate management firm Brookfield Properties through their national network of malls and shopping centers. Through a novel partnership with Wing, Brookfield Properties will trial ways to incorporate drone delivery into its retail properties. The goal is to enable businesses to take spaces like rooftops or excess parking capacity in order to reach more customers at home via drone delivery.

“We are proud to be the first landlord to provide drone delivery as another avenue to help our tenants serve our communities,” said Katie Kurtz, senior vice president of Business Development at Brookfield Properties. “We’re committed to meeting the changing needs of the ways people shop. Brookfield Properties has a strong track record of evolving our assets and leading ahead of the curve in retail.”

More information on Wing is available here. 

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Miriam McNabb is the Editor-in-Chief of DRONELIFE and CEO of JobForDrones, a professional drone services marketplace, and a fascinated observer of the emerging drone industry and the regulatory environment for drones. Miriam has penned over 3,000 articles focused on the commercial drone space and is an international speaker and recognized figure in the industry.  Miriam has a degree from the University of Chicago and over 20 years of experience in high tech sales and marketing for new technologies.
For drone industry consulting or writing, Email Miriam.

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